hello, hi!

her name is Tina! she’s the baker, owner, social media manager, dish washer, you name it! she has a working background in restaurant pastry and some bakery (Alexander’s SV, Lazy Bear SF, Breadbelly SF). she started off doing some pop ups in 2019, but officially went into The Baking Endeavor full-time during the pandemic in 2020. want to know more? let her know what she should include~ she’s cyber shy and unsure of what to say 🙂

The Baking Endeavor LLC— started out in San Francisco and got a lot of lift and support through La Cocina, an SF nonprofit incubator program that supports women, immigrants, and people of color in starting, growing, and building their food businesses. It is currently an insured & licensed MEHKOS (microenterprise home kitchen operation) and CFO (Cottage Food Operation) based out of Daly City.

The Baking Endeavor offers a variety of custom cakes for any occasion! There is a focus on asian flavors and inspirations in most of their work. They also do occasional pastry pick ups, pop ups, and catering of pastries and baked goodies. Need to sweeten your celebration? Reach out and let us help!